Philosophy

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Plenty of products that are big hits in the rest of the world flop in Japan. How come?

Japanese consumers do not like being shoehorned into a "one-size-fits-all" global marketing strategy. They reward companies that go to the trouble of tailoring their products and after-sales services specifically to them.

At SODC, we have made a science of bridging this gap between the international market and the Japanese market.

We know what Japanese consumers are feeling and thinking. We scour the world to find awesome new products that match their evolving needs; we then tweak those products to fit with Japanese expectations and move aggressively to build up market share.

This 3-step process of value creation through discovery, creative thinking and decisive action stands at the core of SODC's company philosophy. Bringing the best international technologies into Japan is a win-win for everyone: our business partners acquire a large customer base in a key market, while Japanese consumers get to enjoy new forms of comfort and satisfaction through the fullfillment of their unmet needs.

Our ideal partner is a maker of high-tech home appliances with a solid manufacturing base, world-class R&D, interested in overseas expansion and in having a positive impact on people's lives.

PRODUCTS
iRobot-iRobot Roomba vacuum cleaner
Blueair-Blueair air purifier

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